Adi Dassler

3 November 1900 – 6 September 1978

Adi Dassler was a German cobbler and entrepreneur who founded the sportswear company Adidas. With his brother Rudolf he ran the Dassler Brothers Shoe Factory in Herzogenaurach from the 1920s; after the brothers split in 1948 he registered Adidas, whose shoes were worn by the West German team that won the 1954 World Cup.

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Well-documented people whose lives overlapped with Adi Dassler.

Life events

Born in Herzogenaurach, Bavaria, Germany
3 November 1900

Adolf Dassler was born in Herzogenaurach, the son of a shoe factory worker and a laundress.

Source: en.wikipedia.org
Birth ✓
Began making sports shoes in his mother's laundry room
c. 1920

After returning from military service in the First World War he started producing athletic shoes in Herzogenaurach.

Source: en.wikipedia.org
Career ✓
Founded the Gebrüder Dassler Schuhfabrik with his brother Rudolf
July 1924

The Dassler Brothers Shoe Factory was registered in Herzogenaurach and grew to supply German athletes.

Source: en.wikipedia.org
Career ✓
Married Käthe Martz
1934

Käthe Dassler later played a major role in running the Adidas company.

Source: en.wikipedia.org
Relationship ✓
Jesse Owens wore Dassler shoes at the Berlin Olympics
August 1936

Dassler persuaded the American sprinter to use his spikes; Owens won four gold medals.

Source: en.wikipedia.org
Achievement ✓
Split with his brother Rudolf, who founded Puma
1948

The brothers divided the company and its workforce; Rudolf established Puma on the other side of the Aurach river.

Source: en.wikipedia.org
Career ✓
Registered the Adidas company
18 August 1949

The name combined his nickname Adi with the first syllable of Dassler, and the three-stripe mark was registered the same year.

Source: en.wikipedia.org
Achievement ✓
West Germany won the World Cup final wearing Adidas boots with screw-in studs
4 July 1954

The team's victory over Hungary in Bern brought international attention to the company's boots.

Source: en.wikipedia.org
Achievement ✓
Died in Herzogenaurach
6 September 1978

Dassler died at the age of 77; his son Horst and wife Käthe continued to run the company.

Source: en.wikipedia.org
Death ✓