Paul Rand

15 August 1914 – 26 November 1996

Paul Rand was an American graphic designer and art director best known for his corporate logo designs. He created enduring identities for companies including IBM, UPS, ABC, and NeXT, helping to establish the modern discipline of corporate identity. He was also an influential design educator and author.

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Life events

Born in Brooklyn, New York
15 August 1914

Peretz Rosenbaum, later known as Paul Rand, was born in Brooklyn.

Source: en.wikipedia.org
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Studied at Pratt Institute and the Art Students League
1929 – 1934

Rand received art and design training in New York.

Source: en.wikipedia.org
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Became art director of Esquire and Apparel Arts
1936

Rand made his name in magazine design as a young art director.

Source: en.wikipedia.org
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Published Thoughts on Design
1947

His influential book articulated a modernist approach to graphic design.

Source: en.wikipedia.org
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Designed the IBM logo
1956

Rand created IBM's celebrated striped logo and identity system.

Source: en.wikipedia.org
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Taught graphic design at Yale University
1956 – 1993

Rand was a longtime professor of design at the Yale School of Art.

Source: en.wikipedia.org
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Designed the UPS and ABC logos
1961

Rand created iconic corporate marks for UPS and the ABC television network.

Source: en.wikipedia.org
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Designed the NeXT logo for Steve Jobs
1986

Rand created the logo and identity for Steve Jobs's company NeXT.

Source: en.wikipedia.org
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Died in Norwalk, Connecticut
26 November 1996

Paul Rand died of cancer at the age of 82.

Source: en.wikipedia.org
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