Nicolas Hayek

19 February 1928 – 28 June 2010

Nicolas Hayek (1928–2010) was a Lebanese-born Swiss businessman who co-founded the Swatch Group and is credited with reviving the Swiss watch industry in the 1980s. After his consultancy drew up the plan that merged the ailing ASUAG and SSIH groups, he led the combined company as chief executive and later chairman until his death.

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Life events

Born in Beirut, Lebanon
19 February 1928

Born Nicolas George Hayek to a Lebanese-American family of Greek Orthodox background.

Source: en.wikipedia.org
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Settled in Switzerland
c. 1951

Moved to Switzerland, where he married Marianne Mezger and later took Swiss citizenship.

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Founded Hayek Engineering in Zurich
1963

Established a management consultancy that advised industrial companies across Europe.

Source: en.wikipedia.org
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Delivered the study recommending the merger of ASUAG and SSIH
1983

Commissioned by Swiss banks, his consultancy proposed combining the two loss-making watch groups into one company, later renamed the Swatch Group.

Source: en.wikipedia.org
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Launch of the Swatch watch
1983

The inexpensive plastic quartz watch developed under his strategy became a mass-market success and the basis of the group's recovery.

Source: en.wikipedia.org
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Became majority shareholder and chief executive of SMH
1985

Led an investor group that took control of the merged company and became its CEO and chairman.

Source: en.wikipedia.org
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Initiated the Smart car project with Mercedes-Benz
1994

Formed a joint venture with Daimler-Benz to build a small city car; Hayek later withdrew from the project.

Source: en.wikipedia.org
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Handed the Swatch Group chief executive role to his son
2003

Nick Hayek Jr. became CEO while Nicolas Hayek remained chairman of the board.

Source: en.wikipedia.org
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Died in Biel/Bienne, Switzerland
28 June 2010

Died of heart failure at the Swatch Group headquarters at the age of 82.

Source: en.wikipedia.org
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